Supply Chain communication is critical to the success of the Supply chain and its stakeholders. The importance of effective communications for internal stakeholders and external suppliers cannot be overstated. An enterprise must have a well-planned communication strategy to ensure the resilience of the Supply Chain.
As stated in The Stream by River Logic
Organize a Communication Chain
A chain of communication is as straightforward as it sounds, but it is important to establish the expected flow of information within a business. The chain can be as simple as the chain of command, but all members must understand what is expected of them when they receive a message — including what messages should be forwarded, who they should be forwarded to, and how they should be delivered.
As part of a Supply Chain communication plan, multiple channels and methods should be taken into consideration,. As an example, Social Networks should be explored as a ubiquitous alternative in the exceptional case of normal communication channels being interrupted during the time of a crisis. The resilience and variety of Social Networks is an excellent complement to ensuring the resilience of a Global Supply Chain. During recent global catastrophes, we have seen Social Media technologies effectively used in grassroots disaster response. These successful grassroots efforts have brought the value of global social networks to the attention of governments and global enterprises.
Effective Voice Phone Call
An additional communication channel is a voice phone call. This is an effective communication channel in regular Supply Chain processes because phone calls get the participant’s attention. SMS text messaging can also be an effective method of alerts or regular dissemination of timely information.
The challenge to incorporating a voice phone call as part of the regular Supply Chain processes is the cost and effort to have business applications integrate with PSTN phone communications.
In the past, implementation could be a major effort. Sending a message from an application to a phone required specialized hardware and software to be installed. Connections to CRM, PCS or ERP systems were through complex APIs or software gateways.
Providing a voice phone call as integrated communications channels is now easy. With our cloud messaging service called EmailtoVoice.net, all that is needed to send a voice message from an application is the ability to send an email. Email communication is common in enterprise applications; and also can be found in many IoT devices.
EmailToVoice.Net can make a phone call as easy as sending an email. Mission-critical processes that exist in all stages of the Supply Chain already have an email capability.
How EmailtoVoice.Net works
We transform an email message into a phone call.
You make the TO field in the Email you are sending to look something like firstname.lastname@example.org (international calls require a +CountryCode in front of the local number)
The recipient will receive a call on their phone. The text in the email is converted to a nice sounding voice. If the recipient answers, they will hear the message right away. If they do not answer, the message will be left on their voice mail system. You can even leave a different message if the call goes to voice mail.
You can also send an SMS, FAX or prerecorded Voice Message from an email program interface, like from an application, Internet of Things device (IoT / M2M) or through your CRM and Dispatch System.
Multiple Communication Channels is Critical
Supply Chain Communications is critical to the resilience of critical processes. Using multiple channels during the process is imperative to success. The communication channels of the voice phone call and SMS messaging should be incorporated for mission-critical real-time alerts and informational messaging to the stakeholders.